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Alfardan Automobilesannounces the arrival of the All-new BMW 320i

Posted Mon 14 May 2012 11:25:38 am in News, Beauty & Style | By News Desk

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World’s best-sellingpremium car more accessible than ever


Alfardan Automobiles, the officialimporter of BMW Group in Qatar, announces the arrival of the all-new BMW 320iin its showrooms in Doha to complete the 3 Series model range with BMW 328i andBMW 335i


Havingsold 12.5 million cars since its launch in 1975, the BMW 3 Series continues tobe BMW Group's worldwide best-selling model series consistently accounting formore than a quarter of the company's global sales. With the addition of the BMW320i, BMW Group is expanding its 3 Series product offering and making theworld's best-selling premium car even more accessible to a wider customeraudience across the region.


Commentingon the BMW 320i’s arrival, Dr. Joerg Breuer, Managing Director, BMW GroupMiddle East said: "The BMW 3 Series has been riding the wave of successever since its launch 37 years ago – in fact, every third BMW sold in 2011 wasa 3 Series.  It is therefore a very important model for BMW Group, and byadding an additional engine variant, we expect to achieve even greatersuccess.”


Performanceand technology have always been key areas of expertise for the BMW brand, andagility and driving dynamics remain outstanding attributes of the new BMW 3Series. Customers can now choose from two powerful TwinPower Turbofour-cylinder engines: 320i, 328i and the six-cylinder 335i; that all come withan eight-speed automatic gearbox and TwinPower Turbo engines technology,offering more EfficientDynamics technology to make the new 3 Series morepowerful and fuel efficient.


Thenew car is the first BMW model to be available with three different lines:Modern, Sport and Luxury – three distinctive design personalities for theexterior and interior. Within each line, customers can choose a number ofexclusive finishes and equipment variants to suit their taste, and lifestyle


Newpowerful design elements include a new BMW face, with flat headlights reachingalong as far as the BMW kidney grille. This emphasises the elegantly dynamicdesign of the new BMW 3 Series, which has increased in length (+93mm), width(front +37mm, rear +47mm) and wheelbase (+50mm) compared to the predecessormodel, giving the car an elegant and athletic silhouette.


Insidethe new BMW 3 Series, the noticeable increase in space means significantbenefit for the rear passengers. The classic BMW interior surfaces and linesflow over the instrument panel towards the front passenger side of the cabin,where they form a smooth and protective border. The cockpit wraps around thedriver and ensures that all important functions are within easy reach. 


Underthe umbrella of BMW ConnectedDrive the all-new 3 series offers numerous BMWConnectedDrive technology features that give the driver and passengersinformation and services to help make their driving experience safer and morecomfortable. Such as Rear-view camera and Park Assistant – a system that takeson the search for a parking space as well as the parking. Another strongfeature to highlight is that owners of select BlackBerry smart phones can alsoaccess the phone's windows office function via the operating system iDrive.This new Bluetooth interface that integrates the BlackBerry device into thevehicle allows e-mails and calendar entries to be received and displayed on theControl Display and even read out through an optional voice output function.Bluetooth Audio Streaming also allows the driver to listen to music from anaudio player or mobile phone without the need for a cable. 


Thenew BMW 320i includes iDrive along with an 8.8” or 6.5” screen. There is alsoan automatic sliding and tilting glass sunroof in addition to BMWEfficientDynamics technology that includes the new Driving Experience Controlswitch with four driving programmes allowing the driver to choose betweensporty, ultra sporty, comfortable and extremely economical driving ECO PROmode. New to the 3 Series, the feature helps drivers maximize fuel economy byanalyzing their driving style, thereby enabling them to increase the distancethey can travel on each tank of fuel.


Thenew BMW 320i is now available at Alfardan Automobiles showrooms in AlfardanTowers, West Bay or Suhaim Bin Hamad Street with a price starting from QR159,900.


Commentingon the arrival of the all-new BMW 320i, Mr. Mohammad Kandeel, General Managerof Alfardan Automobiles said: “We were very proud to start this year with thelaunch of such an important BMW model and to be the first Middle East market toshowcase this car to the public. The new car is bigger, sportier and moredynamic, and now BMW is adding more power and value to the highly popular BMW 3Series range with the introduction of the all-new BMW 320i, so the enthusiastsof the BMW 3 series in Qatar can choose a number of exclusive equipmentvariants to suit their taste within a wider range, and I am certain that thismodel is going to enjoy an enormous success in the market."

Note toEditors:                                             

Alfardan Automobiles

Established in 1996 as part of Alfardan Group ofCompanies, Alfardan Automobiles is the official importer in Qatar for BMW, MINIand Rolls-Royce cars, and BMW motorcycles. With conveniently located showroomsin West Bay and Suhaim bin Hamad, and unrivalled aftersales and servicefacilities featuring the most advanced service and diagnostic technologies, AlfardanAutomobiles and staff are committed to delivering, not just the ultimatedriving experience, but also the ultimate ownership experience. 

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