Madi International, Wella Professionals set the ball rolling on 'Walk of Beauty 2012'
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Three-day hair-styling event to be held in Dubai from May 29 in conjunction with Beautyworld Middle East
· Great opportunity for professional salons to take centre stage with the high-profile event
Madi International – one of the Region’s leading distributors of internationally reputed professional beauty brands, announced today Walk of Beauty 2012 – the biggest hair-show in the Middle East, from May 29-May 31, 2012 at the Dubai International Exhibition and Convention Center.
In conjunction with Beautyworld Middle East and powered by Wella Professionals and P&G Salon Professional - the global leaders in professional hair care - Walk of Beauty 2012 is being held for the seventh Consecutive year in Dubai.
The details of Walk of Beauty 2012 were unveiled today at a select preview at the Hard Rock Café, Dubai, who are also the partner-sponsors along with In Dubai We Trust Foundation. The three-day show, to be sponsored by In Dubai we Trust (IDWT), a non-profit organization that started on 02 December 2009 striving to unify the multi-cultural population of Dubai by celebrating the emirate's achievements, and by HardRock Café Dubai- opened in London in June 1971, the new Hard Rock Cafe Dubai location was opened on November 18th and is the largest of the Middle East region- to provide an unmatched platform for the region’s top hair styling professionals and make-up artists to showcase their creative talents and trends in the world of beauty, in a live audio-visual show on a purpose built catwalk.
Talking about the event, Mr. Ziad Stayteh, General Manager of Madi International, said: “It is that time of the year when we bring hair styling onto the global centre stage. We are extremely proud to announce that this year’s Walk of Beauty will be unprecedented in scale and magnitude in more ways than one. Building on our past success, this year we promise to leave the audience spellbound and bring about a new meaning to hair care and beauty.”
Mr. Stayteh added: “Since our inception, Wella Professionals & Madi Internationals have carved a niche as the leaders in beauty and trendsetters in hair styling. This year at the Walk of Beauty, we will showcase the 2012 trends in vogue! In store as part of this extravaganza will be amazing entertainment, live shows and shows captivating one and all. The event offers unprecedented opportunities for all involved – the hair salons as well as the sponsors to be catapulted on to the global stage. Walk of Beauty gives a global reach to everyone involved with leading media and companies from around the world closely following the event.”
This year, Walk of Beauty will inspire everyone with its 2012 trends demonstrated live on stage by Wella and Kadus Regional Education Team and ambassadors. This apart, talented and professional hair dresser from leading salons in the UAE and region will perform live on stage.
The trends to be showcased include Wella Professionals’ Blaze, Celeste, Grace and Roxy, sporting different looks and styles reinforcing the global appeal of Beautyworld Middle East, which is the largest international trade fair for beauty products, hair fragrances and wellbeing in the Middle East.
With a strong international profile, Beautyworld Middle East, organized by Messe Frankfurt, has played a major role in the last 15 years in contributing to the growth and development of the beauty and wellness industry in this region.