DEWA partners with 'Dubai Aquarium and Underwater Zoo' at The Dubai Mall
DEWA explores opportunities to support marine life in line with long term conservation initiative
Dubai, UAE - 3 June, 2012: As part of its corporate values and sustainable development plan, Dubai Electricity and Water Authority ( DEWA ) announced today its partnership with Emaar Retail's Dubai Aquarium & Underwater Zoo, located in The Dubai Mall . This falls in line with DEWA 's continuous efforts to support environmental initiatives and promote social responsibility by spreading awareness, and educating its audience on the importance of environment protection and sustainable development.
DEWA 's collaboration with Emaar Retail, the premium provider of leisure and entertainment aims to highlight the importance of marine life as an integral part of the ecosystem. Through its conservation initiatives, DEWA has been pushing for measures to protect the country's biodiversity.
"Our sponsorship of environmental programs falls within our commitment to the green economy for sustainable development initiative announced by HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, which focuses on promoting conservation of energy resources and preserving the environment and the planet within the framework of a long-term sustainable development strategy," said Khawla Al Mehairi, Vice President of Marketing and Corporate Communications at DEWA .
" DEWA is seeking to motivate the public sector contribution to sustainable development through community initiatives and programs aimed at raising environmental awareness of the dangers of pollution and stopping environmental degradation. These goals come within the major initiatives and activities that DEWA is keen to promote and highlight their importance among different groups of society, "added Al Mehairi.
"Dubai Aquarium and Underwater Zoo is not only one of the most popular leisure and edutainment destinations in Dubai for visitors of all ages, but also has demonstrated its commitment to the environment through various initiatives. We are delighted to partner with DEWA in enhancing energy and water conservation awareness. This joint effort fits perfectly with our 'Ocean School' programme, which strives to promote environmental values to students of all ages. Emaar Retail is continually striving to enhance its role as a responsible corporate citizen and will affiliate with like-minded corporations," said Arif Amiri, Chief Executive Officer, Emaar Retail LLC.
Dubai Aquarium and Underwater Zoo at The Dubai Mall holds the Guinness World Record for the largest viewing panel at 32.8 metres wide and 8.3 metres high. It houses over 33,000 marine creatures from more than 250 different species in more than 10 million liters of water.The Discovery Centre is located above the main basin and provides educational and recreational activities for visitors on the various aspects of aquatic life, and gives them the opportunity to interact with aquatic animals. The center also provides educational programs for students covering a variety of topics for the marine environment and diverse aquatic creature.
The Ocean School Education Programmes at Dubai Aquarium and Underwater Zoo are continuously preparing pupils from the first stages of studies and even high school students, on various topics, including defense mechanisms, survival and reproduction of aquatic animals. The Ocean School Education Programmes gained huge popularity, and attracts hundreds of students from different schools. It is overseen by a number of leading experts on education, and offers useful books for students that integrate with their own educational curriculum, which makes the Aquarium, visit a memorable experience.