DSS is here and Dubai Outlet Mall is partnering with DSMG (Dubai Shopping Malls Group) for a great summer shopping and entertainment
In a continued effort to remain at the forefront of the “VALUE” shopping philosophy, Dubai Outlet Mall joins forces with the Dubai Summer Surprises campaign, running from June 14 through to July 14, 2012.
As part of this venture, Dubai Outlet Mall has lined up a host of activities, promotions and prizes that add to the overall shopping experience at the mall. The focus will remain largely centred on families and kids, prioritizing fun-filled summer entertainment and comprehensive shopping experience as its central theme.
In-mall DSS promotion and entertainment:
Mall visitors stand the chance to win by spending a minimum of AED 200 at any store in Dubai Outlet Mall. They will receive a coupon in exchange for their purchase which will go into a draw to win AED 3 million worth of prizes in total, during the month-long promotion. Out of these, 1 winner per week will walk away with the Weekly Mega Prize of AED 500,000 worth of prizes. The Weekly Regular Prizes include the opportunity for 5 winners per week to win AED 50,000 worth of prizes each.
The promotion is made sweeter with the bonus offer by MasterCard, whereby shoppers are entitled to win Emirates Airline Tickets and other exciting prizes when they spend AED 1000 or more with their MasterCard.
The mall will echo this bright summer theme by emulating the colourful decor of the season and adopting a cheerful atmosphere, with Modhesh - the DSS Mascot - taking centre-stage in the festive environment. Entertainment will include a theatre-style show by McDonalds every Friday, focused on the concept of the upcoming Olympics, featuring popular characters that will come together to dazzle audiences on stage, throughout the month-long festival. During the weekends, children will be enthralled by street performers, jugglers, stilt walkers, magicians and mask-shows while Chuck-E-Cheese will host a meet and greet opportunity as well as a stage show for young shoppers.
Speaking on this shopping extravaganza, Vishal Mahajan, Director of Dubai Outlet Mall, tells us: “Dubai Outlet Mall’s participation in DSS reinforces our support of Dubai’s initiatives to promote the city as a perfect summer destination by propagating value shopping and the concept of saving for all. We invite shoppers to come along with their families for a complete package deal that includes thrilling entertainment and discount shopping under one roof, courtesy of Dubai Outlet Mall during this DSS.”
The DSS activities have been designed to create an inviting and advantageous atmosphere for shoppers to win while they shop, with mall-wide offers and discounts, unbeatable prices and exciting entertainment schedules all on the cards for both residents and tourists alike. As always, it is Dubai Outlet Mall’s objective to offer customers the ultimate value shopping experience and endorse the virtues of affordable luxury shopping in the UAE.