NEW NUTRITIONAL PROGRAMME HELPS PARENTS ACHIEVE HEALTHY LIFESTYLES FOR UAE CHILDREN
Live’ly responds to rise in obesity rates with new food plan for children ahead of Back to School exhibition
Dubai, UAE, 29 July, 2012: Getting your child to eat healthy food can be a tedious and time-consuming task, especially when school canteens are stocked with junk food making it all too easy for unsupervised binging.
Looking to tackle this issue head on, Live’ly, the UAE based nutritional, educational and catering provider is launching a comprehensive food programme specifically for children at Back to School, the unique entertainment and educational event taking place from 13 to 15 September 2012 at Meydan.
While the UAE Ministry of Health reports only 40 per cent of Dubai and Northern Emirates Government schools allow canteens to sell unhealthy food, the UAE continues to see a high prevalence of child obesity and diabetes. Today, 35 per cent of children in the emirates suffer from obesity and 50 per cent of those are at risk of developing Type 2 diabetes, heart diseases and cancer.
The Live’ly ‘Hi-School’ programme has been designed for children aged between eight and eighteen and includes a daily intake of proteins, carbohydrates and healthy fats in the form of attractive dishes that suit all cultures and varied food preferences. The daily meal package is prepared after a detailed assessment, a consultation with the clinical dietician and an educational session highlighting the programme benefits and the importance of healthy eating habits.
Children and parents can choose from a special ‘Hi-School’ menu full of options suitable to their lifestyle, culture, school consumption and food preferences.
“Right now, five per cent of our clients are school children, all of whom have achieved excellent results through this programme and developed a high level interest in this seemingly ‘trendy’ way of eating healthy,” said Tina Choueiri Chagoury, Chief Clinical Officer and Licensed Dietician at Live’ly.
“Our aim is to increase nutrition and health knowledge of people in our community to help them make informed decisions for themselves and their children. The ‘Hi-School’ programme is the perfect initiative which we will officially launch at the start of the new academic year.”
Recent figures from the Ministry of Health suggest that approximately 20 per cent of the population, some 1.6 million UAE residents, are expected to be obese by 2030. Since 2000, the percentage of obese children in the UAE has risen by two per cent per year.
“The rise of obesity and unhealthy eating habits has affected the lives of many children,” said Christine Weaver, Exhibition and Sponsorship Manager, Congress Solutions International, organisers of Back to School. “Parents at Back to School will be able to gather out more information about this new food programme and how it can help their child to stay fit and healthy.”
Live’ly has been actively involved in children’s awareness campaigns and was honoured as the best establishment in implementing the PIC (Person in Charge) programme in the ‘large establishment category’ by the Food Control Department at Dubai Municipality in December 2011.
Back to School runs from 13 to 15 September 2012 at Meydan. Ticket prices start at AED15 for individual entry, a special family discount is also available for two adults with up to three children for AED50, while groups of ten people will pay AED100. Proceeds from the entry fees will be donated to Safe Center, a Special Needs Education institution that provides less privileged children with essential medical, educational and welfare items.
Up to date news on the event can be found at www.facebook.com/BacktoSchoolDubai and www.twitter.com/Back2SchoolUAE. Interactive games and competitions, as well as information on how to register or take part can be found at www.backtoschool.ae.