Two Dodge Models Rank Highest in Their Segments In J.D. Power And Associates 2012 APEAL Study™
Chrysler Group LLC has achieved significant improvements in J.D. Power and Associates’ U.S. Automotive Performance, Execution and Layout (APEAL) Study™. All Chrysler Group brands have improved scores over last year’s results. The Dodge brand was the most improved in the industry, increasing 21 points. The Ram brand improved with a 19 point increase.
The Dodge Charger ranked highest in the “Large Car” segment and the Dodge Challenger topped the “Midsize Sporty” segment. This was the second year in a row that both vehicles ranked highest in their respective classes.
The Dodge brand has charged ahead in transmission technology for 2012 - building on the success of the all-new Charger introduced in 2011, the 3.6-litre Pentastar V6 powered 2012 Dodge Charger is now available with an eight-speed automatic transmission - delivering a best-in-class 31 mpg highway.
“The short front overhang, the wheelbase, the wheels out at the corners and the muscular track all point to a Charger that is absolutely well balanced,” said Jack Rodencal, Managing Director, Chrysler Group Middle East. “Add to this muscular powerplants in the form of the exciting 3.6-litre Pentastar and legendary 5.7-litre HEMI® V8 plus an interior that exudes luxury and class and you have a car that is handsome and evocative. It truly is a masterpiece of engineering and design, and with a choice of models, there is a Charger to suit everyone’s needs.”
“This year’s study results are a clear indication that Chrysler Group’s focus on quality, design and performance is being recognised and appreciated by customers,” added Rodencal. “We listen to our customers and continually implement changes to our vehicles to meet, and exceed, their needs.”
The Chrysler 300 finished second in the “Large Car” segment behind the Dodge Charger, while the Fiat 500 made its study debut finishing second in the “Sub-Compact Car” category.
With an all-new range that includes a 3.6-litre V6 Pentastar powered model with an advanced eight-speed automatic transmission, the new 2012 Chrysler 300 offers world-class technological innovation and quality while delivering stylistic distinction and premium E-segment sedan features at a legendary value.
The APEAL Study examines how gratifying a new vehicle is to own and drive, based on owner evaluations of more than 80 vehicle attributes. Unlike IQS, which measures short-term quality, the APEAL Study identifies consumer likes and dislikes about their vehicle during the first 90 days of ownership, particularly regarding vehicle design, content, layout and performance.