Introducing the GUESS Jeans Fall/Winter 2013 Collection
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This fall, GUESS Jeans collection is inspired by vintage Americana influences and exudes an effortlessly-cool vibe. Embroidery, fringe and distressed details add interest to iconic denim designs. The colors of the desert perfectly compliment the neutral palette of the collection. The use of bright natural lighting and intense shadows, as well as an old-fashioned motorcycle, vintage guitar, and lasso, enhance the rustic scene.
The collection features denim looks, including worn-in denim overalls, and jeans in deep red, blue and black. Denim jackets are offered in classic silhouettes as well as embellished, tribal-printed, and moto styles. Bold red leather jackets and coated denim are sexy, yet edgy. Plaid button down tops, lace-up denim, and fringy jackets and booties add to the Western motif of the collection. For men, denim-on-denim is the ensemble of choice. In the scorching sun, the GUESS man wears his denim shirt slightly unbuttoned with rolled up sleeves, and pairs this look with a cowboy hat for a laid-back, country vibe.
Guided by Paul Marciano, Creative Director for Guess, Inc., and shot by Raphael Mazzucco, the campaign evokes the freedom of a road trip into the desert of endless heat and sand. It is shot against the burning backdrop of Joshua Tree, California, the earth-tone images lead the viewer into a scene of the Wild West. The dominance of denim images evoke the free-spirited era of classic GUESS campaigns.
ABOUT GUESS AL FUTTAIM
On January 31st 2012, GUESS Inc. and Al Futtaim Trading Company entered into a distribution license agreement to develop the brand across the Middle East, with the existing business portfolio spanning seven territories inclusive of the Kingdom of Saudi Arabia, United Arab Emirates, Kuwait, Bahrain, Lebanon, Egypt and Qatar. Covering prime locations and cities across the region the GUESS business portfolio encompasses multiple retail concepts as GUESS Jeans, GUESS by Marciano, GUESS Kids, GUESS Accessories and GUESS Footwear; across a network of 99 direct and in-direct, free standing and shop-in-shop stores by end 2013. As a result of this successful acquisition and setting a new milestone for the business, Al Futtaim now operates the largest number of GUESS retail stores in the Middle East with a commitment to create a retail business that is ready for sustainable growth across the region and to expand in new markets such as; Oman and Jordan.
ABOUT GUESS INC.
Established in 1981, GUESS began as a denim company and has since successfully grown into a global lifestyle brand. Today, GUESS designs, markets and distributes full collections of women’s, men’s and children’s apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS is distributed throughout the world in fine department and specialty stores, its retail and factory stores, and on its online store www.GUESS.com. GUESS has licensees and distributors in South America, Europe, Asia, Africa, Australia, and the Middle East. In addition to shopping online, you can find more information on GUESS at www.GUESS.com.